When US clothing brand Shop Tea Time approached us to create the florals for their spring marketing shoot, we instantly envisioned a scene that celebrated the poetry of the garden, a table overflowing with colour, texture, and rambling florals. Set amongst a canopy of soft greenery, this editorial shoot showcased the brand’s new collection and playfully complimented their name to create a beautiful tea party inspired setup.
The Concept
For this campaign, the brand’s team imagined a whimsical garden celebration and an alfresco table that felt laid back, yet luxurious. Our role was to translate that vision into flowers: garden-inspired arrangements that felt freshly gathered and beautifully organic, whilst still reflecting the sophistication of the brand.
We focused on creating a tablescape that told a story, one that felt alive with personality and rich with seasonal beauty.
We also crafted a palette that complimented the tones found in the collection, curating a considered look that felt playful and whimsical.
Our Floral Design
Our palette drew from the colours of an English spring garden — reds, whites, buttery yellows, and fresh greens, alongside pips of soft dusty blue. We incorporated the best seasonal florals including ranunculus, garden roses, and ami, each stem carefully selected for its texture and natural grace. We also used tulips throughout the design in order to compliment the floral motif found in the collection.
Arranged in soft, asymmetric forms, the flowers danced across the linen table, interwoven with trailing foliage and delicate blooms. Every arrangement was designed to feel effortless, as if the garden itself had crept onto the table. Low vessels kept the florals intimate and unpretentious, creating space for conversation, and for the camera to capture every detail.
The Setting and Design
The table was layered with delicate linens, handmade ceramics, and clusters of taper candles to echo the brand’s timeless, relaxed aesthetic. As the afternoon light filtered through the trees, the florals came to life glowing softly against the white cloth, their colours deepening with the fading sun.
This editorial shoot beautifully merged fashion and floristry, celebrating the artistry of both forms. The resulting imagery feels joyful, organic, and unmistakably garden-inspired.
We adore working with brands on editorial and lifestyle shoots, using design and floral storytelling to captivate your audience and echo the values and concept of your brand.
If you’re planning a brand photoshoot, event, or wedding and want florals that tell your story and captivate your audience, we’d love to collaborate.
Get in touch to discuss your next editorial or brand activation now.
Suppliers who contributed to this shoot
Concept and all clothing designed by the wonderful Shop Tea Time
Photographer Myra Elle Photography
Cake and Patisserie Bombshell Bakes
Florals, Styling and Decor Hire by our team
