Frothy clouds of gypsophila to celebrate 100 years of the iconic Cambridge bakery, Fitzbillies.
We are truly passionate about creating engaging florals for brands, whether these are designs for an in-person activation, or an installation that forms part of your visual merchandising strategy. Our design-led creations captivate your target audience and promote brand loyalty, with floral story telling.
Last spring we had the joy of creating this dreamy window display for renowned Cambridge bakery, Fitzbillies. The bakery was celebrating 100 years of trading, and it seemed fitting for us to create something beautiful to celebrate this milestone and aid in their visual merchandising strategy.
We immersed ourselves into the brand, to understand their target audience and the aims for the activation. Our team’s experience in marketing allows us to create designs that are not only visually striking but work harmoniously as part of your marketing strategy. We are conscious of your brand guidelines and take time to understand your products, weaving the narrative of your activation into each unique concept.
When designing this scheme, we considered the time of year and wanted to create something which suited the spring season. We adorned the front of the bakery and café with whimsical clouds of gypsophila, creating the prettiest of installations.
The floral clouds were structured to frame the branding and signage on the shop facias, as well as the window where Fitzbillie’s famous Chelsea buns can be seen being made. We opted for a mono-floral design to create a stylish, fresh look which complemented the time of year and suited the campaign.
The results were a wonderfully striking design, which greeted passers-by on the busy streets on Cambridge. The clouds framed the baker and encouraged traffic into the setting.
We are renowned for our awe-inspiring installations, which create the perfect Instagramable backdrops, and this installation was no different. We ensured that the design photograph perfectly and framed the clients branding to make sure it was included in any photographs. We also explored height and created elements of the design at lower level to allow passers-by to take photos with it and engage effectively on social media.
Looking to elevate your brand activation or visual merchandising strategy through the power of floral story telling? We would love to hear from you. Get in touch here.
